Under the roof
The story
You are not buying a piece in isolation. You enter a story — then wear something built to endure.
01 · Why it exists
To open the LICHTSTAD Collection with the club mark born where the City of Light began — steel, crest, one vow of permanence.
02 · Symbolism
PSV · Eindhoven · Lichtstad · Philips · Brainport · permanence in 316L stainless.
03 · For whom
For PSV supporters and anyone who wants Eindhoven’s light close to the heart — without theatre.
04 · The mark’s story
Eindhoven is Lichtstad — the City of Light — born from Philips bulbs and the same workshops that founded Philips Sport Vereniging in 1913. PSV is a circular 316L medallion: the club crest, pennant, and mark etched with dual-laser precision for match days and ordinary hours alike. Wear it as loyalty. Wear it as light. Built to Endure is not a slogan here — it is the brief.
